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STRATEGY AND TACTICAL PLANNING

AD OPERATIONS

MEDIA ACTIVATION

REPORTING AND ANALYSIS

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CONSULTING AND PROJECT MANAGEMENT

EMBEDDED SUPPORT

ON-CALL SUPPORT

PROGRAMMATIC KNOWLEDGE ENABLEMENT
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PLANNING

We design end-to-end biddable media plans (more here about the types of campaigns we support). Media strategy is backed into the most tactical of detail and delivered in our thorough digital blueprints in order to ensure excellence in execution. Plans can be activated by Mufasa or handed off to your team for implementation.

 

Mufasa also provides higher level support in the form of cross channel media roadmap development, A/B test planning, dynamic creative frameworks and more.

 
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AD OPERATIONS

We provide partial or comprehensive programmatic ad operations (ad ops) support for select projects or as an always-on extension of your ad ops team. Ad ops services include: building creative spec sheets, generating third-party ad server (3PAS) tags, implementing tags and creatives in demand side platforms (DSPs), installing conversion pixels and creating conversion events, supply-side deal routing, remarketing list and digital audience creation, quality assurance and other applicable media trafficking and asset configuration tasks.

 

MEDIA ACTIVATION

Mufasa executes hands-on-keyboard programmatic campaign management across the following:

PAID SOCIAL

  • Meta (Facebook, Instagram) ads

  • LinkedIn ads

  • Snapchat ads

  • Pinterest promoted pins

STANDARD DISPLAY

  • Standard banner ads

  • Text and image ads 

  • Dynamic and rich media ads 

ONLINE VIDEO

  • In‑stream video ads

  • Outstream video ads

  • VAST and VPAID 3PAS exchange video ads

ECOMMERCE ACQUISTION

  • Sponsored product ads on Google and Bing 

  • Sponsored product & brand ads on Amazon 

  • Dynamic product ads on Meta  

SEARCH

  • Google search ads 

  • Bing search ads 

MOBILE ACQUISTION 

  • Apple app store search ads 

  • Google universal app ads 

  • Meta app conversion ads

  • Snapchat app conversion ads 

 

REPORTING

Mufasa can be of service to design measurement strategy and data tracking requirements for a variety of media projects. We also build report templates and analytics dashboards. In report templates, we advise on baseline metrics to include along with how best to analyze metrics together so future reports are deeply insightful, easy to analyze and consistent in yielding conclusive learnings. 

 

Mufasa Executives can also assist in creating important presentations for monthly, quarterly, or annual business reviews. 

 

CONSULTING AND PROJECT MANAGEMENT

Whatever the need may be, Mufasa can be a trusted partner to lead important media technology projects. Services include (but not limited to): ad tech platform evaluations and deployments, yield optimization consulting, advisory for new business, software development kit installation, server to server mobile measurement and programmatic software integrations.

 

EMBEDDED SUPPORT

Our embedded support provides short or long term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team taking on fluid or fixed responsibilities depending on the scope of your needs. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in end client-facing engagements, our role is entirely moldable to whatever will serve most useful for you.

 

Prior to our departure, we guarantee a comprehensive transition plan so we can shift workload back to internal teams with no disruption to day-to-day business operations.

 

ON-CALL SUPPORT

Our on-call solution is especially helpful for agencies or brands who are actively managing their own self-service campaigns. This service functions as a singular resource for online-as-needed expertise across multiple biddable medias and platforms. On-call support can be available to your team for: technical troubleshooting, isolated platform trainings, custom report pulls, impromptu out of office coverage and more.

 
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KNOWLEDGE ENABLEMENT

An in-house programmatic capability is one where the ad tech stack is licensed and operated directly by the agency or brand. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For agencies or brands seeking a guided path to build an in-house programmatic team, Mufasa is here at your service.

 

Programmatic knowledge enablement is also available in other training forms including education courses for technical and/or non-technical teams.