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STRATEGY AND TACTICAL PLANNING

AD OPERATIONS

MEDIA ACTIVATION

REPORTING, ANALYSIS AND OPTIMIZATION

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PROGRAMMATIC PROJECT MANAGEMENT

EMBEDDED SUPPORT

ON-CALL SUPPORT

PROGRAMMATIC KNOWLEDGE ENABLEMENT
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PLANNING

Mufasa designs biddable media plans with recommendations for media mix, investment, inventory, placement, ad formats, bid and optimization strategy, targeting and more. Media plans will be backed into the most tactical of detail in our thorough digital blueprints in order to ensure excellence in execution. Plans can be activated by Mufasa or handed off to your team for implementation. Mufasa also provides higher level strategy support in the form of media roadmap development, A/B test planning, dynamic creative frameworks and more.

 
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AD OPERATIONS

Mufasa manages partial or end-to-end programmatic ad operations (ad ops) for select projects or as an always-on extension of your ad ops team. Our ad ops services include: building creative spec sheets, generating third-party ad server (3PAS) tags, implementing tags and creatives in demand side platforms (DSPs), installing conversion pixels and creating conversion events, supply-side deal routing, remarketing list and digital audience creation, quality assurance and other applicable media trafficking and asset configuration tasks.

 

MEDIA ACTIVATION

Mufasa executes hands-on-keyboard campaign management across the following types of campaigns. 

We can manage media in direct platforms (e.g. Facebook Ads, Google Ads) or we can activate out of your licensed DSP or applicable buying software.

SOCIAL CAMPAIGNS

  • Facebook ads (feed, stories, messenger +)

  • Instagram ads (feed, stories, messenger +)

  • LinkedIn ads (sponsored content, text+)

  • Snapchat ads (web video, sponsored filters+)

  • Pinterest promoted pins

SHOPPING CAMPAIGNS

  • Sponsored product ads on Google and Bing 

  • Sponsored product and sponsored brand ads on Amazon 

  • Dynamic products ads on Facebook and Instagram 

VIDEO CAMPAIGNS

  • YouTube TrueView and skippable in‑stream video

  • YouTube TrueView for action video

  • YouTube bumper video 

  • Outstream video

  • VAST or VPAID 3PAS exchange video 

DISPLAY CAMPAIGNS

  • Standard display ads 

  • Image + text native ads 

  • HTML5 rich media ads 

  • Dynamic creative ads 

SEARCH CAMPAIGNS

  • Google and Bing expanded text search ads 

  • Google and Bing dynamic search ads 

  • Google and Bing local search ads 

  • Google call only search ads

MOBILE APP CAMPAIGNS

  • Apple app store search ads 

  • Google universal app ads 

  • Facebook and Instagram app install ads

  • Snapchat app install ads 

 

REPORTING

Mufasa can be of service to map out thorough measurement plans + data tracking requirements, develop report templates and build analytics dashboards. In report templates, we will advise on baseline metrics to include and how to best frame those metrics together so reports are deeply insightful, efficient to analyze and effective in yielding conclusive learnings.  We can also function as an interim reporting service where we will pull, aggregate, and populate data into your recurring report deliverables. In reports, we will do the analysis work for you and provide rolled up performance summaries and optimization recommendations. Mufasa Executives can also assist in creating important presentations for monthly, quarterly, or annual business reviews. 

 

PROJECT MANAGEMENT

Looking for assistance in getting a new client quickly on-boarded? Or do you need consulting services for a platform audit? Or perhaps you seek support with the installation of a software development kit or other server to server connections unique to mobile measurement.  Whatever the need may be, Mufasa can be a trusted partner to lead important media related projects. Our special projects scope of service includes (but not limited to): media audits, advisory for new business pitches, ad tech platform evaluations and deployments, yield optimization consulting and programmatic software integrations.

 

EMBEDDED SUPPORT

Our embedded support provides short or long term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team taking on fluid or fixed responsibilities depending on the scope of your needs. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in client-facing engagements, our role is entirely moldable to whatever will serve most useful for you. Prior to our departure, we guarantee a comprehensive transition plan so we can shift workload back to internal teams with no disruption to day-to-day business operations.

 

ON-CALL SUPPORT

Mufasa’s on-call programmatic support is an always-on help line available to assist your teams with a variety of media related needs. This solution is especially helpful for agencies or brands who are actively managing their own self-service campaigns and desire to have one singular resource for on-demand expertise across multiple biddable medias and platforms. Our on-call support can be available for: technical troubleshooting, media plan ideation, isolated platform trainings, custom report pulls, impromptu out of office coverage and more.

 
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KNOWLEDGE ENABLEMENT

An in-house programmatic capability is one where the ad tech stack is owned and operated by the agency or brand. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For agencies or brands seeking a guided path to build an in-house programmatic team, Mufasa is here at your service. Programmatic knowledge enablement is also available in other training forms including programmatic 101, 201 (etc.) education for technical and/or non-technical teams.