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STRATEGY AND PLANNING

AD OPERATIONS

MEDIA ACTIVATION
REPORTING AND ANALYSIS
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CONSULTING AND PROJECT MANAGEMENT
EMBEDDED AND
ON-CALL SUPPORT
CRM AND MARKETING AUTOMATION
PROGRAMMATIC KNOWLEDGE ENABLEMENT
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Performance Media from Mufasa Media

Performance Media by Mufasa℠ from Mufasa Media delivers best-in-class service to drive programmatic media success. 

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STRATEGY

STRATEGY AND PLANNING

We design big picture programmatic marketing strategy, and translate our visions into tactical biddable media plans that exceed performance goals. Campaigns can be set up and managed by us within your demand side platform (DSP) or ad platform seat (more here about our activation service), or we can hand off to your team to carry forward.

 

Mufasa Media® also provides strategy and planning support in the form of quarterly paid media investment plans, innovation roadmaps, A/B test design, dynamic creative frameworks, and more.

AD OPERATIONS
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AD OPERATIONS

We provide partial or comprehensive programmatic ad operations (ad ops) support for select projects or as an always-on extension of your ad ops team.

 

Ad ops services include: building creative spec sheets, generating third-party ad server (3PAS) tags, trafficking tags and creative assets in applicable ad tech platforms, *installing tracking pixels and configuring conversion events, remarketing list and digital audience creation, quality assurance checks, technical troubleshooting to resolve issues with ad placements, campaign delivery, and 3rd party reporting discrepancies, and other applicable ad ops tasks.

*we support client-side and server-side conversions API tag implementations in Google Tag Manager and other tag management systems.

ACTIVATION

MEDIA ACTIVATION

We support hands-on-keyboard campaign management in any DSP or ad platform across the following:

PAID SOCIAL

  • Meta (Facebook, Instagram) ads

  • LinkedIn ads

  • Pinterest ads

  • Reddit ads

  • Snapchat ads

DISPLAY

  • Standard banner ads

  • Responsive text and image ads 

  • Rich media and dynamic creative

ONLINE VIDEO

  • YouTube (all video ad formats)

  • Open exchange video 

  • Connected TV video

  • Non-standard video (i.e.: interactive VPAID creative) 

  • ​Native video​​

ECOMMERCE ACQUISTION

  • Shopping ads on Google and Bing 

  • Sponsored product and brand ads on Amazon 

  • Dynamic product ads on Meta  

PAID SEARCH

  • Google search ads 

  • Bing search ads 

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APP CONVERSION

  • Apple app store search ads 

  • Google universal app ads (includes Google Play)

  • App install & and in-app event ads on Meta

  • App install & and in-app event ads on Snapchat

REPORTING & OPTI

REPORTING AND ANALYSIS

Mufasa Media® can be of service to design measurement strategy and data tracking requirements for a variety of media projects. We also build report templates and analytics dashboards. In report templates, we advise on baseline metrics to include along with how best to analyze metrics together so future reports are deeply insightful, easy to analyze, and consistent in yielding conclusive learnings. 

 

We can also assist in creating important presentations for monthly, quarterly, or annual business reviews. 

TECHNICAL PROJECT MANG

CONSULTING AND PROJECT MANAGEMENT

Whatever the need may be, Mufasa Media® can be a trusted partner to lead important media technology projects. Services include (but not limited to): ad tech platform evaluations, marketing tech stack assessments, yield optimization consulting, subject matter expertise for special projects, web and app marketing analytics installations, and more.

EMBEDDED SUPPORT

EMBEDDED AND ON-CALL SUPPORT

Our embedded team extension service provides short or long-term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team, taking on fluid or fixed responsibilities depending on the scope of your needs. 

 

Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in end client-facing engagements, our role is entirely moldable to whatever will serve most useful for you. 

On-call team extension functions as a singular resource for online-as-needed expertise across multiple biddable medias and platforms. This service can be available to your team for: real-time technical troubleshooting, custom reporting requests, account optimization assessments, and more.

ON CALL SUPPORT

CRM AND MARKETING AUTOMATION

We provide technical support for customer relationship management (CRM) and marketing automation software.

 

Whether you're looking for consulting services on how to better utilize your CRM and marketing automation tools, or you seek a technician to deploy integrations between systems; we're here to help. We also assist with: lead pipeline intelligence, lead filtering configurations, set up of automated workflows, first party audience segmentation, email marketing strategy and campaign management, and more. 

PROGRAMMATIC ENABLEMENT
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KNOWLEDGE ENABLEMENT

An in-house programmatic capability is one where the ad tech stack is licensed and operated directly by the agency or brand. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For agencies or brands seeking a guided path to build an in-house programmatic team, Mufasa Media® is here at your service.

 

Programmatic knowledge enablement is also available in other training forms including education courses tailored for technical and non-technical teams.

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