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STRATEGY AND TACTICAL PLANNING

AD OPERATIONS

MEDIA ACTIVATION

REPORTING, ANALYSIS AND OPTIMIZATION

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EMBEDDED IN-HOUSE SUPPORT

TECHNICAL PROJECT MANAGEMENT
PROGRAMMATIC KNOWLEDGE ENABLEMENT
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ON-CALL IN-HOUSE SUPPORT

 

STRATEGY AND TACTICAL PLANNING

At Mufasa, we don’t build media plans; we engineer media visions. We design end-to-end strategy with recommendations for media mix, investment, inventory, placement, targeting, bid strategy and more. In addition to helping establish how and which digital executions will work together best to achieve your goals, Mufasa will recommend key performance indicators (KPIs) and optimization approach for each media so everything functions as one to achieve the larger business objective. Strategy will be backed into the most tactical of detail in our thorough digital blueprints to ensure excellence in activation. Plans can be activated by Mufasa or passed off to your team for implementation. Looking for broader planning assistance? We provide planning support in the form of monthly, quarterly and annual media roadmaps inclusive of A/B test plans and forward thinking roll out. We also create robust dynamic creative frameworks which include recommendations for messaging, ad formats, aesthetics and technical implementation to best reach and effectively engage targeted audiences. 

 

For more information on the types of media campaigns we service, click here.

 
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AD OPERATIONS

At Mufasa, we believe it’s all about the details. A great media strategy is only as good as how it is executed – and good execution relies on flawless campaign setup. We manage partial or end-to-end programmatic ad operations for either select campaigns or as an always-on extension of your adOps team. Our ad operations services include: building creative spec sheets, ensuring received creative adheres to technical specifications, ensuring line item data is organized with proper naming conventions, generating third-party ad server (3PAS) tags, implementing tags and creatives in demand side platforms (DSPs), generating and deploying conversion pixels, supply-side deal routing, remarketing list and digital audience creation, pre and post launch troubleshooting, quality assurance and other applicable media trafficking and asset configuration tasks. Looking for ad operations support with third-party partners? In addition to providing ad operations management for self-service campaigns, we assist with stewarding managed service buys so you can rest assure all campaigns are effectively activated.

For more information on the types of media campaigns we service, click here.

 

MEDIA ACTIVATION

Mufasa executes hands-on-keyboard campaign management across the following types of campaigns. 

We can manage media in direct platforms (e.g. Facebook Ads, Google Ads) or we can activate out of your licensed DSP or applicable buying software.

SOCIAL CAMPAIGNS

  • Facebook ads (feed, stories, messenger +)

  • Instagram ads (feed, stories, messenger +)

  • LinkedIn ads (sponsored content, text+)

  • Snapchat ads (web video, sponsored filters+)

  • Pinterest promoted pins

SHOPPING CAMPAIGNS

  • Sponsored product ads on Google and Bing 

  • Sponsored product and sponsored brand ads on Amazon 

  • Dynamic products ads on Facebook and Instagram 

VIDEO CAMPAIGNS

  • YouTube TrueView and skippable in‑stream video

  • YouTube TrueView for action video

  • YouTube bumper video 

  • Outstream video

  • VAST or VPAID 3PAS exchange video 

DISPLAY CAMPAIGNS

  • Standard display banner ads 

  • Image + text native ads 

  • HTML5 rich media banner ads 

  • Dynamic creative banner ads 

SEARCH CAMPAIGNS

  • Google and Bing expanded text search ads 

  • Google and Bing dynamic search ads 

  • Google and Bing local search ads 

  • Google call only search ads

MOBILE APP CAMPAIGNS

  • Apple App Store search ads 

  • Google Universal app ads 

  • Facebook and Instagram app install ads

  • Snapchat app install ads 

 

REPORTING, ANALYSIS AND OPTIMIZATION

Measurement and insightful reporting is crucial to the success of any media execution. You can’t optimize what you can’t measure, and you can’t measure without proper data tracking in place. Mufasa can be of service to map out thorough measurement plans, design report templates and build analytics dashboards for automated reporting needs. Specific to report template design, we will advise on recommended baseline metrics to include and how to best position those metrics together so reports are deeply insightful, efficient to analyze and effective in yielding conclusive learnings.  We can also function as an interim reporting service where we pull, aggregate, and populate data into your recurring report deliverables. In those reports, we will do the analysis work for you and provide rolled up summaries and optimization recommendations to save your team time. Looking for broader analytics support? Mufasa Executives can assist in preparing and creating important presentations for monthly, quarterly, or annual business reviews. We help agencies and brands successfully consolidate and comprehend large data sets so that more informed optimization decisions can be made.

 

TECHNICAL PROJECT MANAGEMENT

Looking for assistance in getting a new client quickly on-boarded? Or do you need advisory services for a platform audit? Or perhaps you are seeking facilitation of the installation of a software development kit (SDK) or other server to server connections unique to mobile measurement.  Whatever the need may be, Mufasa can be a trusted partner to lead important media related projects. Our special projects scope of service includes (but not limited to): auditing existing media programs and consulting on recommended changes, advisory for new business pitches, data management platform (DMP) deployment and first / second / third-party data integrations, ad tech platform evaluations, yield optimization consulting, systems setup for new clients, programmatic software integrations and more. 

 

EMBEDDED IN-HOUSE SUPPORT

Our embedded in-house support service provides short or long term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team taking on fluid or fixed responsibilities depending on the scope of your needs. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in client-facing engagements, our role is entirely moldable to whatever will serve most useful for you. Prior to our departure, we guarantee a comprehensive transition and training plan so we can shift workload back to internal resources with no disruption to day-to-day business operations.

 

ON-CALL IN-HOUSE SUPPORT

Mufasa’s on-call programmatic support is an always-on help line available to assist your teams with a variety of media related needs. This solution is especially helpful for agencies or brands who are actively managing their own self-service campaigns and desire to have one singular resource for on-demand expertise across multiple biddable medias and platforms. Our on-call support can be available to (for example): help quickly troubleshoot and resolve technical issues, bounce ideas off of for media planning, provide an extra set of eyes for quality assurance, deliver isolated platform trainings, assist in drafting emails and other communication, pull one-off custom reports, provide impromptu out of office coverage and more.

 
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PROGRAMMATIC KNOWLEDGE ENABLEMENT

An in-house programmatic capability is one where the ad tech stack is owned and operated by the agency or brand and all strategy, ad operations and campaign management is maintained by the internal team. While having a fully functional in-house programmatic operation is an excellent goal, it takes time and resources to make it happen. From securing platform agreements to staff planning, recruiting, training and more, the overall process to reach an autonomous self-service state can be a long and cumbersome road. For agencies or brands seeking a guided path to build an in-house programmatic team, Mufasa is here at your service. We will conduct an in-house assessment to determine your needs, develop the detailed roll out plan and steward the entire process from start to finish. Already have a platform contract in place? Mufasa can train and onboard your entire team while simultaneously covering live campaign management to ensure a smooth and successful transition to self-service. Mufasa’s programmatic knowledge enablement is also available in other training forms including programmatic 101, 201 (etc) education for non-technical teams.

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