STRATEGY AND PLANNING
AD OPERATIONS AND TAG MANAGEMENT
MEDIA ACTIVATION
REPORTING AND ANALYSIS
CONSULTING AND PROJECT MANAGEMENT
TEAM EXTENSION
CRM AND MARKETING AUTOMATION
PROGRAMMATIC KNOWLEDGE ENABLEMENT
Performance Media from Mufasa Media
Performance Media by Mufasa℠ from Mufasa Media delivers best-in-class service to drive programmatic media success.
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STRATEGY AND PLANNING
MUFASA MEDIA® designs big picture programmatic media strategy. Tactical plans can be set up and managed by us within your demand side platform (DSP) or ad platform seat (more here about our activation service), or we can hand off to your team to carry forward.
Strategy and planning support can also be provided in the form of quarterly paid media investment plans, innovation roadmaps, A/B test design, and more.
AD OPERATIONS
MUFASA MEDIA® provides partial or comprehensive programmatic ad operations (ad ops) support.
Ad ops services include: installing analytics tags, configuring conversion events, technical troubleshooting to resolve issues with ad placements, campaign delivery and reporting discrepancies, building creative spec sheets, generating third-party ad server (3PAS) tags, trafficking tags and creative assets in ad tech platforms, digital audience creation, quality assurance checks, and other applicable ad ops tasks.
MEDIA ACTIVATION
We support hands-on-keyboard campaign management in any DSP or ad platform across the following:
PAID SOCIAL
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Meta (Facebook, Instagram) ads
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LinkedIn ads
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Pinterest ads
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Reddit ads
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Snapchat ads
DISPLAY
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Standard banner ads
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Responsive text and image ads
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Rich media
ONLINE VIDEO
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YouTube (all video ad formats)
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Open exchange video
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Connected TV video
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Non-standard video (i.e.: interactive VPAID creative)
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Native video
ECOMMERCE ACQUISTION
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Shopping ads on Google and Bing
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Sponsored product and brand ads on Amazon
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Dynamic product ads on Meta
PAID SEARCH
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Google search ads
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Bing search ads
APP CONVERSION
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Apple app store search ads
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Google universal app ads (includes Google Play)
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App install & and in-app event ads on Meta
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App install & and in-app event ads on Snapchat
REPORTING AND ANALYSIS
MUFASA MEDIA® can be of service to design measurement strategy and data tracking requirements for a variety of media projects. We also build reporting frameworks and consult on how to best evaluate primary and observed key performance indicators (KPIs). Our goal is to design reports that are deeply insightful, easy to analyze, and consistent in delivering conclusive learnings. We can also assist in creating important presentations for monthly, quarterly, or annual business reviews.
CONSULTING AND PROJECT MANAGEMENT
Whatever the need may be, MUFASA MEDIA® can be a trusted partner to lead important media technology projects. Services include (but not limited to): ad tech platform evaluations, marketing tech stack assessments, yield optimization consulting, subject matter expertise for special projects, web and app marketing analytics installations, and more.
TEAM EXTENSION
The team extension service provides short-term or long-term stopgaps in staffing for programmatic resources of all professional levels. We will function as a flexible extension of your team, taking on fluid or fixed responsibilities depending on the scope of your needs. Whether you desire for us to operate as a back office support to your internal team or (if applicable) prefer to put us in end client-facing engagements, our role is entirely moldable to whatever will serve most useful for you.
CRM AND MARKETING AUTOMATION
We provide technical support for customer relationship management (CRM) and marketing automation software.
Whether you're looking for consulting services on how to better utilize your CRM and marketing automation tools, or you seek a technician to deploy integrations between systems; we're here to help. We also assist with: lead pipeline intelligence, set up of automated workflows, CRM analytics and events configuration, first party audience segmentation, designing logic for dynamic elements in email content, triggered email marketing strategy, and hands-on-keyboard email campaign activation.
PROGRAMMATIC KNOWLEDGE ENABLEMENT
An in-house programmatic capability is one where the tech stack is licensed and operated directly by a participating company. While it is an excellent goal to pursue, a functional operation takes time, resources and detailed planning to successfully execute. For companies seeking a guided path to build an in-house programmatic team, MUFASA MEDIA® is here at your service.
Programmatic knowledge enablement is also available in other training forms including education courses tailored for technical and non-technical teams.